The new Food Dancing campaign from Sainsbury's is designed to show the simple connection between people, music and food, celebrating and promoting those special moments taking place in kitchens across the UK. It aims to capture people experiencing the simple pleasure of dancing whilst cooking.

Sainsbury's worked with UK Hip Hop artist MysDiggi, and our friends at Wake The Town, to create Food Dancing (Yum Yum Yum) - a bespoke track and music video showcasing Britain Food Dancing. The track samples three compositions from the de Wolfe archive; Surf Psycho by Eddie Jones, For Whom The Bells Toll by Basil Kirchin & John Coleman, and Shrug Blues by Johnny Hawksworth & Roger Webb.